ABOUT

We were commissioned by the Leicestershire NHS Partnership Digital Engagement Lead to create three animated videos along with social edits that could be used across several platforms.

The first animated video needed to help parents and carers with tips and advice for the preparation period before starting primary school and then afterward as they settle into their new school environment. It had to follow the guidance of health professionals, be engaging and suitable to share on the NHS websites: Health for Under 5s, Health for Kids
The secondary school transition video was aimed at parents and carers and needed to be suitable to be shared on their Health for Kids: Grownups website The video needed to provide parents and carers with advice and information to support their child as they move up from primary school into secondary.

The final video was aimed at the children themselves and needed to offer help and advice with the move from primary to secondary school and for settling in once they had arrived at there. It needed to be suitable for both the Health for Kids and Health for Teens sites.