ABOUT

TWO-PART SERIES CREATED FOR TED-ED TELLING THE CHINESE TALE OF THE WHITE SNAKE IN A TRADITIONAL SHADOW PUPPET STYLE.

CLIENT
TED-Ed is TED’s youth and education initiative. They aim to spark and celebrate the ideas of students and teachers worldwide with their original short animated videos and lessons.

BRIEF
TED-Ed offered us the opportunity to retell this ancient and much-loved Chinese story about magic, demons and a love that triumphs over death.

RESULTS
We wanted to evoke traditional Chinese art forms with this film and, after experimenting with different techniques, decided with the team at TED-Ed that shadow puppets would be the perfect way to animate the story. We created an art style that gave a nod to traditional Chinese shadow puppets, but with a modern twist that would appeal to viewers of this predominantly social media-based film.

CREDITS
Script: TED-Ed
Educator: Shunan Teng
Music: Gav Cantrell