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Challenge:
To design new and highly differentiated structural packaging for CJ’s range of grape seed, olive and canola oils. The design had to provide stand-out and innovative new features to increase sales and secure their positioning in a fiercely competitive category.

Solution:
Elegant structure, large enough for the 0.9l capacity, yet slim and easy to hold
Innovative dispensing cap, inspired by traditional corks and oil pourers
Injection moulded closure incorporates flip cap and pouring spout
Patented cork effect helps to conceal the snap-fit and seal on the bottle neck

Results:
Since launch in August 2008 CJ’s share of the premium oil market has grown by 31%