ABOUT

Campaign Title: The Only Scratch
Art Direction & Concept:
The visual places a cool dog center stage as a club DJ, wearing headphones and standing confidently behind a glowing DJ console. Surrounded by dark, moody nightclub lighting and an energetic crowd in the background, the dog has its paw poised on the turntable, caught mid-motion ready to scratch.
The Claim:
"The only scratch that I know."

Concept Rationale:
This creative wordplay bridges the DJ scratch with the annoying itching caused by fleas and ticks. Thanks to Simpatica Trio, this is the only scratch the dog will ever experience again—trading parasite-induced itching for pure, pest-free rhythm.