Adriano Parnoffi
Creative Director
ABOUT
The campaign's visual is deliberately surreal and highly conceptual. It stems from Daily's intrinsic meaning: the true essence of motherhood. A mother protecting and keeping her children safe serves as the perfect metaphor for Daily's commitment to the market: safeguarding workers in the workplace and reducing the risk of injuries to zero."

Back to The Instinct to Protect project
Elisabeth Grosse aka LIZITA
Graphic Designer
United Kingdom
Ayman Zahid
Graphic Designer, Freelance
United Kingdom