ABOUT

THE VISION
Saatchi & Saatchi Design approached us to develop an app for Toyota Europe that would bring its printed car brochures to life with a layer of digital interactive content. It had to be stable and scaleable across multiple European markets.

DELIVERED
We developed an augmented reality iOS & Android app framework that allows users to scan the brochure cover and download interactive content – simplicity of the user experience being paramount. The modular approach enables rapid and cost effective addition of new models and markets, and offers up a great UX experience across tablet and mobile devices.

OUTCOMES
40% uplift in Average use per month compared to previous AR platform
62% uplift in Average sessions for month compared to that of previous AR platform
65% uplift in Session per user compared to that of previous AR platform