ABOUT

THE VISION
Our Client needed an addictive and immersive Virtual Reality game to engage consumers across a series of global locations. The solution had to be lightweight and simple for brand ambassadors to plug in and play. A live scoreboard should encourage competition amongst players and the game-play should not last more than 30 seconds.

DELIVERED
Working closely with the company brand guidelines, we built an adrenaline-filled, obstacle based game using Unity 3D where consumers get to race through a futuristic city scene against the clock. Considering the necessary portability of the solution, we used Samsung Gear VR. By using a Bluetooth gesture controlled bracelet the consumer is able to gesture left and right to control their direction of travel.

OUTCOMES
Recently launched, global take-up has been positive with interest gathering amongst markets.