ABOUT

Russ Berrie/Applause is an importer, marketer, and distributor of infant and juvenile gift consumer products. Russ Berrie partnered with the International Star Registry and Abrams and Gentile Entertainment to develop the new Shining Stars plush toys and virtual world. Kinetic Underground worked closely with Abrams and Gentile Entertainment on Shining Stars since the initial offering from Mattel. David Forrest and Kinetic Underground assisted in product designs, storyboards for commercials, and oversaw a staff responsible for creative development of multiple virtual world products, concepts, games and designs. At this time Kinetic is consulting on a fully immersive 3D virtual environment for Shining Stars. A sneak peak of Kinetic Underground’s 3D designs can be seen on the cover of the DSI Shining Stars Nintendo DS game.