ABOUT

The Challenge
The Independent Care Review was set up to identify and deliver lasting change in Scotland’s care system. The first review of its kind anywhere in the world, it promised to put care for experienced children and young people at the heart of its recommendations – and aimed to leave a life-changing legacy. The task was to create a brand look and feel that could help a very complex review be more easily understood.

The Solution
The brand design is based on building blocks. While simple, they can be used to build almost anything. It is a brand that is flexible, optimistic, and has children at its heart.

Awards
This work won Bronze for Design in the Marketing Awards