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The challenge was to illustrate labels for three of Good Karma’s best-selling beers.

Good Karma creates non-alcoholic beers that are good for people and the planet. They are vegan and made from organic or natural ingredients, and the brand advocates mindfulness and wellbeing.

My concept here involves blending chlandi patterns with illustrated elements to create a trippy everything in the universe is connected sort of vibe, and tie in with the names of each beer. Chlandi patterns, if you weren’t aware, are created through sound vibrations. Each frequency of sound creates its own unique pattern.

Beers
Positive Vibrations - Hazy New England Pale Ale
What’s Your Mantra - Black Lager
Shanti - Cherry Sour

Inkygoodness
I’ve been taking part in the Inkygoodness Make Your Mark program for artists and illustrators and this is one of the project briefs set on the course.

The artwork has not been commissioned and is in no way affiliated with or licensed by Good Karma Beer Co. Copyright remains with the artist.​​​​​​​