About me

Kim Lawrie is Head of Technology at ustwo.

She cut her teeth coding on MySpace, built websites for her favourite digital pets in Frontpage, and got addicted to the intricacies of how to navigate Explorer. After switching from leading design as a Creative Director, she has spent the last twenty years trying to combine technology and creative, artistic design in a way that truly sticks. Her job is simple: help people stop worrying about technology, and start getting creative with what it's actually there for.

Kim believes the best technology is almost invisible. It should make stories bigger, experiences richer, and bring impossible concepts within reach. The engine, not the paint job.
Over the years she's led innovation and technology for agencies including the Engine Group, House 337 and Beyond, delivering work for brands including Apple, Red Bull, Santander, Costa Coffee, Jägermeister, the RAF, Sky and the Royal Navy - from leading full scale innovation mandates, to 3D printing a digital magic 8 ball that Nico Rosberg tried to run off with.

Whether it's AI, robotics, immersive experiences, or something held together with a bit of wire and optimism, the goal has always been the same: make people feel something.

Kim is a BIMA Tech Trailblazer, WIT Next Generation Leader of the Year, a CreativePool Top 100 Industry Influencer, a Google Rare Academy Graduate, and a regular speaker at international events, including keynote at Web Summit last year.

Away from agency life she mentors young people breaking into technology with the D&AD Shift school, co-founded a tech charity building solutions to help refugee women and girls, and is an advocate for neurodiversity in the workplace following her own autism diagnosis. She believes different ways of thinking build better technology, and that curiosity will always outlive hype.

Kim's work

New Warburtons campaign ‘GoodBagels’ sees Robert De Niro in starring role

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New Warburtons campaign ‘GoodBagels’ sees Robert De Niro in starring role

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