ABOUT

During my final weeks at Olive Tree, I had personally been given a task to complete in time for their then-upcoming Ramadan Competition project. My task was to produce a promotional poster for the event as well as four social media posts that would go up on their feeds in the weeks leading up to, during, and after the competition.

For the poster, I knew straightaway that I wanted to incorporate the child characters I had created and been using for their social media posts prior to this point, so as to really tie in the branding and keep an element of consistency.

As for the social media posts, as I knew that these posts would be going up primarily to remind families of the competition, I decided to use the first three weeks' posts to tell a story, wherein they would be creating their own designed prayer corner just like the children were for the competition. The same children from the poster would also be participating, and with each week, viewers would see them making progress on their homemade prayer corners.

I had received immensely positive feedback from those I had worked in correspondence with, who loved my vision and storytelling through the promotional material.