ABOUT

Optimized is an iPhone app for people already running a peptide protocol. The brief came in unusually narrow, and that narrowness became the design: build an instrument, not a cheerleader. The app takes the protocol the user brings, does the arithmetic exactly, and shows the state of it. It never suggests a compound, a dose or a schedule, and it makes no medical claims. Every number on every screen is one the user entered. We designed the brand, the product UI, the App Store rollout across iPhone, iPad and Google Play, and the marketing site around that single promise.