ABOUT

A mechanical engineer imagines the future of manufacturing, then begins a journey that reveals his vision is already becoming reality across the UAE.
Created for the Ministry of Industry and Advanced Technology, the film turns advanced manufacturing into a human story of ambition, discovery and national progress.

Client: Ministry of Industry and Advanced Technology
Role: Concept Development and Original Arabic Script
Agency: Saatchi & Saatchi MEA and Publicis ME
Production: Hammock Films
Director: Omar Nayef