ABOUT

CONCEPT
A personal AI creative lab exploring how original ideas can become directed films, reusable characters and feed-native social experiments.

FEATURED FILM
Urban Memory is a vertical atmospheric study of place, familiar rooms, weathered streets and the people who make a city feel remembered. It was created with Google Flow and Kling 3.

THE SYSTEM
The wider collection includes Paper Plane and Ramadan, developed through Figma Weave; one original character carried across fashion and motorcycle worlds; the Noura character system; and UGC experiments built around unboxing, demonstration, transformation and hook testing.

MY ROLE
Concept development, creative direction, story and visual-world definition, workflow architecture, character continuity, iteration and final selection. AI accelerated production. The creative judgment remained human.