ABOUT

CONCEPT
Present ADCB Islamic Banking’s Sharia-compliant offering as an inclusive, values-led choice with relevance beyond faith. The proposition: “A Legacy That Lasts” — إرث يدوم.

EXECUTION & MY ROLE
Across nine months, I contributed to strategic brainstorming and multiple rounds of script development, led the Arabic creative work, and helped shape the proposition, tagline and brand voice. My involvement continued through production-house briefings, recording sessions and the shoot.

FINISHED WORK
A campaign film introducing the proposition through Arabic storytelling.