Elements Energy is a start-up established in the South of France that specialises in the design, installation and operation of renewable energy systems, while making the tokenisation of assets such as photovoltaic panels a viable and open investment for individuals and companies alike with blockchain and cryptocurrencies.
I was brought on board to refresh the company’s original brand and help it launch officially with a website and a business card. Although the business was based in France, its website and marketing materials had to be both in French and English. The project was divided into four parts:
1. Logo design - Elements Energy had an existing one, but needed to modernise its image to appeal to a larger audience and to better reflect its ethos and objectives. Many logo ideas were born of the core concepts behind the company: renewable energies and the blockchain technology.
2. Business card design - Once the logo was ready, a business card had to be made for a specific event that would make the start-up’s name known. The requirement was to design a two-side business card including content in both French and English.
3. Website design - A WordPress website was created and optimised for page speed and SEO, with the addition of interactive animations. The purpose of this website was to present the company, its services and vision, along with how to be part of its project. Every page is focused on explaining Elements Energy’s process and how to ultimately contact the company.
4. Infographics/Illustrations - To follow-up on the website’s launch and to help potential partners understand what security tokens are and how they are used by Elements Energy to make investment via blockchain a reality, infographics were made to highlight each step of the process using the same style as the icons to create continuity and keep the brand’s visual consistency.