ABOUT

Myself, Charles Newsam and Spencer Spottiswade worked with O2 to take a new look at the onboarding for their World Chat app. Although World Chat has 150,000 registered users, it has a 84% bounce rate after installation.

During a 2 week design sprint we conducted competitive analysis, user research, and created personas to take the design from initial sketches to high fidelity prototype. Several rounds of testing and iteration resulted in a new onboarding flow, which better explains the benefits of the app and encourages the user to start using immediately. Additionally, the design gently nudges the user towards first top up, making the conversion to a monetised user.