ABOUT

The objective was to recruit 325,000 women to participate across 150 venues to raise £15.5 million through sponsorship and additional donations.
The campaign targeted past participants and new participants through mail packs, posters, e-comms and word of mouth
Participant levels were smashed with 409,000 women taking part - a 25% increase.
A staggering £21 MILLION was raised - that's 19% over target.