Kevin Miles Copywriter /​ Creative Director

ABOUT

Amtrak wanted to create a full-page magazine spread (remember those?) that informed potential riders and current riders that the best way to travel on land is decidedly not by car.

To dramatize this claim, I borrowed the most famous, and longest running automotive tagline in the history of advertising, BMW's tagline: The ultimate driving machine.

Do you see what I did there?

MADEIT CREDITS

  • AmtrakClient
  • Carl KoestnerArt Director
  • * Kevin MilesCopywriter / Creative Director
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