ABOUT

INSIGHT:
Ireland has the lowest forest cover of all European countries: 11% compared to an European average of well over 30%. All Together Now festival is built on a foundation of sustainability – one where single-use plastic is banned. In the organisers’ words, it’s a festival that’s “committed to reduce waste drastically on site, use green suppliers where possible, and use environmentally friendly, compostable materials at our festival.”

STRATEGY:
Coca-Cola’s ongoing sustainability mission is to reach a ‘World Without Waste’. Turning cans into trees. Made from thousands of collected cans, the aluminum trees inside our stunning ‘Melodic Wood’ installation represent hundreds of new oak and birch trees that will be commissioned by the Native Woodland Trust. Each can collected from festival-goers was turned into recycled leaves, and each leaf means a further donation from Coca-Cola.

Solution:
We collected and recycled 5,152 cans, 10.3k leaves were pressed and a total donation of €10,300 will commission 412 trees for Waterford. The resulting Melodic Wood, as well as marking an awesome stride forwards for the Irish countryside, was a stunning, relaxing place to come and reflect in-between sets, with a soundscape written especially by Dublin-based electronic duo Prizm.