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Challenge
Refresh Vodafone sponsorship of Capital FM’s Summertime Ball. Staged at Wembley Stadium this annual event is a regular staple in the festival calendar. In their 5th year of sponsorship, Vodafone wanted to shake things up.

Solution
A deeper connection. Traditional sponsorship techniques can become stale. So we delivered the Vodafone Future Breakers Live event. A live event experience for teenagers to connect before the main festival began. Including: Superstar Village with a celebrity makeover; on-stage photo booth experiences; Vodafone Secret Garden with VIP area; and the Emoji Orchard for selfie conscious teens to share on social media and win upgrade tickets for the main event.