ABOUT

The Charge: Create a physical piece that celebrates the core values of Neon - An FCB Health Company. This First Edition Publication elevates our people who exhibit on a daily basis, our core values, Driven Vibrant, Nimble and Tenacious.

The Execution: Gritty, neon reflected, urban photography with vibrant and dynamic portraiture designed to bring out the spirit of those featured. Beyond the physical printing, a bad ass video featuring the book was created for use in all Neon's social media channels.

The Results: Print run was a Limited Edition. It has had an overwhelming response with additional orders requested, as well as an immediate buzz internally and externally around how we recognize and award our Neon family.