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The world famous Piccadilly Lights in London has become the nation’s noticeboard during the Covid-19 pandemic, carrying a series of supportive, positive messages and content to help lift the country’s mood.

On July 29 it was the turn of BBC Radio 1 to take centre stage, delivering a global message to underline the fact that even though the UK has had it tough, the pandemic is affecting all corners of the world.

Led by Breakfast Show presenter Greg James, Radio 1 had challenged itself to get all 193 countries saying “Up Yours Corona” in their native language on the BBC station.

It was a tough mission, but Radio 1 successfully smashed its target after last minute contributions from Guinea-Bissau, Tuvalu and Mauritania.

At that moment, the Piccadilly Lights carried the big campaign reveal – a 10 minute takeover featuring a mosaic of individual listeners from around the globe each delivering their personal version of “Up Yours Corona”.

Greg also popped down to Piccadilly Lights to take his own selfies with the screen, which he called “the world’s best website”.

The screen space was provided by Landsec, which owns the Piccadilly Lights, and Ocean Outdoor, as part of Ocean’s ongoing broadcast content partnership with the BBC.

What better way to unite the world and show that we are stronger together. The power of the Piccadilly Lights to shine through, uniting people in times of uncertainty, continues.