Ketchum #401

ABOUT

People aren't aware that 90% of the energy used to do laundry can be eliminated if people don't heat the water, so Tide set out to convince everyone to #TurntoCold. Tide brought together two 'cold' icons – pro wrestler 'Stone Cold' Steve Austin and Law & Order actor Ice-T – to call celebrities and convince them to #TurnToCold.

MADEIT CREDITS

  • Procter & GambleClient
  • Aaron StollerDirector
  • Adrian ChanCreative Director
  • Aga OrlikSenior Vice President
  • Alan LinDigital Planning Director
  • Alex PerezBrand Director
  • Alexis EstizMusic Creative Director
  • Alexis RossProduction Designer
  • Amy KrehbielVice President
  • Anna JamesAccount Supervisor
  • Bethany KasperSenior Brand Manager
  • Biscuit Filmworks LAProduction Company
  • Bryan RosenbaumFlame Artist
  • Caitlin ReynoldsGroup Account Director
  • Claire LancasterCreative Director
  • Damian AcevedoDirector of Photography
  • Dan ButtsProduction Designer
  • Dani StollerExecutive Producer
  • Eduardo LunardiSenior Art Director
  • Guillermo BetancourtAccount Supervisor
  • Henry MolskiCommunications Manager
  • Holly VegaExecutive Producer
  • Hunter SimmsCreative Director
  • Jeff FerruzzoEditor
  • Jen BrotmanAssistant Editor
  • Jennifer MaxwellBrand Director
  • Jennifer McGillSenior Account Supervisor
  • Jo WillemsDirector of Photography
  • Joe AnthonyAccount Supervisor
  • Justin BraccoAssociate Director
  • Kimberly DoebereinerVice President
  • Lauren LassonMedia Manager
  • Lisa RimmerSenior Business Affairs Manager
  • Mala VasanProducer
  • Marina Maher CommunicationsAdvertising Agency
  • Matt O'SheaAssociate Media Director
  • MKTG Sports + EntertainmentAdvertising Agency
  • Molly McGuireSenior Brand Manager
  • Nayantara MukherjiGroup Planning Director
  • Paul BichlerExecutive Creative Director
  • Paul ChickBusiness Director
  • Preethi BalakrishnanSenior Art Director
  • Rich WhelchelSenior Copywriter
  • Rotha Penn BrauntzSenior Copywriter
  • Sarah BeaumontChief Executive Officer
  • Sean MoodyHead of Production
  • Shawn LacyManaging Director
  • Sila SoyerExecutive Producer
  • Sosun TarinAccount Executive
  • Thompson HarrellCreative Director
  • TJ DaiglerAccount Executive
  • Toby IrwinDirector of Photography
  • Tracy SuerMedia Director
  • Tristan WakeFlame Artist
  • * D&AD
  • * KetchumAdvertising Agency
  • * Saatchi & Saatchi New YorkAdvertising Agency
  • * Danielle HallackProducer
  • * Lauren VarvaraCreative Director
  • * Daniel LobatónChief Creative Officer
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Project featured: on 30th November 2022 Contributor:

Ketchum has been a Contributor since 14th February 2019.

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#TurnToCold

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