Ketchum #401

ABOUT

Since credit cards were invented they’ve always used people’s legal names, which makes perfect sense – unless you’re trans or nonbinary. And if someone hasn’t changed their name (which is difficult in many states), this can be dangerous. Mastercard wanted to change this - but needed a bank to issue new cards. So the brand launched it themselves as a call to the entire industry to change.

MADEIT CREDITS

  • Adrian BotanPresident Creative Europe, Global ECD
  • Andre DeCastroSr. Art Director
  • Anthony DeRojasDirector, Consumer Marketing, North America
  • Bryan BuckleyDirector
  • CaratMedia Agency
  • Carlos WigleCreative Director
  • Cheryl GuerinExecutive Vice President, Marketing & Communicat
  • Christine LustigMedia Planning Director
  • Cinzia CrocianiEVP, Executive Creative Director
  • CRAFTProduction Company
  • Dan CohnSVP , Group Strategy Director
  • Dan CohnSVP , Group Strategy Director
  • Dan GrossMusic Producer
  • Daniel MizeSVP Group Account Director
  • Danielle Johnsen-KarrVP, Social Strategy Director
  • Eric JohnsonSenior Vice President, Executive Integrated Musi
  • Evan BenedettoCreative Director
  • Gregg WeissDirector, Social Media and Digital Marketing, No
  • Gregg WeissDirector, Social Media and Digital Marketing, No
  • Hope NardiniAssociate Creative Director
  • Hungry Man LAProduction Company
  • Jason MacDonaldEditor
  • Jeremy MillerChief Communications Officer
  • Jim IssoksonSenior Vice President
  • Joel RodriguezExecutive Creative Director
  • JSM MusicMusic Production
  • Judi NiermanSVP, Executive Producer
  • Katie HenryProducer
  • Kellen BurgerMarketing Director
  • Kristen LevySocial Strategist
  • Liz O'ConnorProducer
  • Lucas CriglerAssociate Creative Director
  • Mariano PintorAccount Supervisor
  • Mariano PintorAccount Supervisor
  • Mat GuerraAccount Executive
  • Mikayla LapierreArt Director
  • Nathy AviramChief Production Officer
  • Nick LarsonSenior Copywriter
  • Nicolas GuzmanGlobal Business Director
  • Nicole WitoverVice President of Account Management
  • Nina KossoffSenior Strategist
  • Oriol BombiEVP Global Strategy Director
  • Pete JonesExecutive Creative Director
  • Raja RajamannarChief Marketing Officer
  • Rob ReillyGlobal Creative Chairman
  • Rosalind MowittSenior Strategist
  • Sarah ElyVice President, Communications, North America
  • Sean BryanChief Creative Officer
  • Seema ChibberSenior Vice President
  • Shelley BowcherVP, Account Director
  • Tom MuphyChief Creative Officer
  • Veronica BertranManaging Director
  • * McCann New YorkAdvertising Agency
  • * Pierre LiptonGlobal Executive Creative Director
  • * KetchumPR Agency
  • * D&AD
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Project featured: on 26th October 2021 Contributor:

Ketchum has been a Contributor since 14th February 2019.

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