Ketchum
#401
ABOUT
Brands typically drop wads of cash on celebrity sponsors and influencers to gain cultural caché. Wendy’s, on the other hand, forged its own path by acting more like a person than a brand to become an online celebrity and cultural influencer in its own right. From its sassy Twitter account to its foray into gaming as an elite Twitch streamer, Wendy’s became a cultural influencer and reached new audiences with its entertaining, norm-defying creativity. Wendy’s doesn’t buy credibility. Wendy’s earns it.
AWARDS
mention
MADEIT CREDITS
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Wendy'sClient
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Andrew BohrenCopywriter -
Ben ConaghanSenior Art Director -
Bret SmithGroup Director Planning -
Brian BockelmanSenior Copywriter -
Carl LoredoChief Marketing Officer -
Chad FordAssociate Creative Director -
Colin BelmontAssociate Director Client Engagement -
Conor ClarkeAssociate Creative Director -
Eamon ConwayCreative Director -
Emily FriedmanCopywriter -
Emmy HanlonSenior Connections Manager Social -
Frank VamosPR Director -
Garrett MusarSenior Copywriter -
Jennifer McDonaldChief Client Officer, North America -
Jeremy ClineManager Innovation and Data -
Jessica Wiggins UnverferthConnections Supervisor Social -
Jimmy BennettVice President, Media and Social -
Jon ColonSenior Copywriter -
Joshua SmithConnection Manager -
Kelly GartenmayerGroup Director Client Engagement -
Matt KeckCreative Director -
McKay HathawayGroup Creative Director -
Noel CottrellChief Creative Officer, Kansas City -
Ricardo VallejoAssociate Creative Director -
Ryan WoodsArt Director -
Samantha SchusterAssociate Connections Director Social -
Spark FoundryMedia Agency -
VMLY&R Kansas CityAdvertising Agency -
Zach LeffersAssociate Director Planning -
Ben GraceArt Director -
KetchumPR Agency -
Debbi VandevenGlobal Chief Creative Officer -
Kristin TormeySocial Media Specialist -
D&AD