Ketchum
#401
ABOUT
Millions of U.S. children are less likely to graduate due to chronic absenteeism. Our integrated team discovered a startling reason why: 1 in 5 children struggle to get access to clean clothes — and schoolchildren wearing dirty clothes often report being bullied and stigmatized. So Ketchum and DigitasLBi launched Care Counts and installed Whirlpool washers and dryers in pilot schools. This simple act of increasing children’s access to clean clothes improved attendance among 90 percent of the at-risk students tracked. This campaign generated 378 million earned media impressions in two months, and interest from thousands more schools, leading to a roll-out of Care Counts across America in 2017-18.
AWARDS
4A’s Partner Award
Ad Age A-List & Creativity Award
AME Bronze Medallion
AME Silver Medallion
Bulldog Corporate Social Responsibility Awards - Grand Prize
Bulldog Corporate Social Responsibility Awards - Silver (3)
CAF American Advertising Awards - Best in Show
CAF American Advertising Awards - Silver (8)
Cannes Lions - Bronze (2)
Cannes Lions - Gold
Cannes Lions - Grand Prix
CIO Award - Silver (4)
CLIO Award - Gold
D&AD Impact Awards - White Pencil
ICCO Global Award
North America In2 SABRE Award
North American Effie Award
North American Effie Awards - Bronze
North American Effie Awards - Gold
North American Effie Awards - Silver (2)
North American Excellence Awards
North American Excellence Awards (2)
One Show - Gold Pencil
One Show - Merit Award (2)
One Show - Silver Pencil
PR Daily’s Digital PR & Social Media Awards - Honorable Mention
PR Daily’s Media Relations Awards - Grand Prize Winner
PR Daily’s Media Relations Awards - Honorable Mention
PRSA Chicago Skyline Awards (2)
PRSA Chicago Skyline Awards - Award of Excellence
PRSA Silver Anvil Award (2)
PRWeek U.S. Award
Shorty Award (2)
Shorty Social Good Award
The EX Awards - Gold
WARC Innovation Awards - Gold
Webby Award - Honoree
