Kesja Szczepaniak Fashion & Graphic Designer

ABOUT

Visual Identity for ASANA - Yoga Studio.
Conceptual branding project created for Asana - a fictional yoga studio focused on holistic wellbeing. The goal was to design a coherent and appealing brand identity that reflects the school’s core values: harmony, mindfulness, and inclusivity. The project includes logo design, key visuals, and brand applications across digital and print media. The design features a minimalist, symbolic logo that communicates peace and balance, inspired by yoga poses and natural elements.

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