ABOUT

Mascots play an essential role in marketing to children and families in China. They drive traffic from shopping malls to tenants' shops. They help distribute flyers, appear during kids birthday parties and for special events.

The mascots of 昕星园 follows the physical space theme. The playground is divided into 6 areas, each of them being the home of a mascot and having a color code : Dooda's Hall is predominantly yellow, Pippo's Mountain is sky blue, Zipper's Zity is orange, Delphine's Cove is purple, Tee-Oh's backyard is grey and Master Owl's Nest is green.

Each mascot has a set of characteristics depending of the area function. Dooda the elephant is friendly as she welcomes guest in the playground. Tee-oh is creative as his home hosts the arts & crafts workshops. Etc