ABOUT

Rough Guides produce traveller handbooks, with a few specialist ones too such as The Vintage Guide to London. Joining the innovative Web Solutions team, as User Experience & Visual Web Designer I was tasked with designing and launching the equally new-look newsletter templates that go out to their world-wide subscriber database.

Additionally I analysed and improved upon open/click through and bounce/ unsubscribe rates, geographical targeting and segment scrubbing. I was constantly honing to increase their effectiveness by trialing personalisation, dynamic content and A/B split testing.