ABOUT

In 2009 we launched an annual awards event to primarily highlight, commend and strengthen our relationships with brands. Our customers and a secondary industry based expert panel voted for their favourite products and brands from a pre-selected shortlist. The winners were then showcased at an exclusive event in London venues including The Ivy and The Soho Hotel.

I managed the production of all design aspects from logos to trophies, certificates to award menus, online voting forms to guest invitations. Working with the venues, I coordinated awards presentations (as per their technical specification) and assisted with the live events.

With the growth of the event each year we had the boon of a celebrity ‘face’ to the ceremonies including TV Presenters Caroline Flack and Jameela Jamil, enhancing our story reach. Email subscription rate was heightened by 63% during the campaigns 2011 run, upping to 78% in 2012, leading to natural investment of a social media facet to the campaign. Exposure via incentivised cross-sell offers and a time-sensitive email strategy, gave our brands a new avenue for subscriber engagement.