ABOUT

Honouring luxury skincare brand ELEMIS’ milestone 25th birthday, we deployed a marketing strategy split into 4 quarters, each focussing on a key KPI in ELEMIS’ heritage, including: Nature, Science, Heritage and Celebration.

Included in this was the build and launch of a new Ecommerce transactional platform ELEMIS.COM, enabling ELEMIS to sell directly to their customer base for the first time, where we delivered 30% over revenue targets, and developed omnichannel CRM marketing automation through email, display and social.

The 360° initiative was supported by a multi touch point marketing strategy featuring an ambassador panel of industry experts and influencers, media partnerships with Marie Claire and Women & Home (editorial and reader events) plus getthegloss (digital coverage) and new product development including new and special edition product packaging artwork by artist Amanda Ross.

I designed new creative and repurposed campaign assets for up to 10 omni-channel emails a week and designed a customer lifecycle email toolkit doubling email revenue in 2016 and 2017 (YTD) YOY. Working with Dotmailer and our in-house CRM Manager, I introduced a series of preset email segments for future designers to use, speeding up email design production by 75%.