ABOUT

I designed and introduced a series of pre-set email segments for speeding up email production by up to 75%. They were created in an agile setting, meeting with and listening to stakeholders requirements, identifying reusable and unique blocks and styling options, to tailor to the business' omnichannel B2B and B2C needs.

Considering legible font family and font sizing choices, testing segment character limits and handling cross device responsiveness, colour blocking, and the ability to pepper in brand lifestyle imagery and products were all achieved.

I created hand drawn wireframes and used rapid prototyping interaction design tool Balsamiq to demonstrate functionality during stand-ups, and I delivered the MVP to deadline. Email marketing specialists DotMailer built the end wireframes, and I collaborated with our in-house CRM Manager during the sprints.