ABOUT

YO! Sushi wanted to bring rice burgers to the UK. We created a name, identity and campaign for them. We focussed on bright colours and simple messages.

The advert, to be shown in the UK from the 17th of June, features YO! Sushi team and friends sampling the new YO! Burger for the very first time.
The ad was directed by KentLyons, filmed by Dogbite and features the music of Machinedrum.

Working with food photographer Jean Cazals, we created a series of images of the burgers against a range of pastel shades.