KentLyons London

ABOUT

We were asked to create an identity for Root + Branch,
 a management consultancy firm. The identity needed to feel personal and intelligent.

After an extensive creative exploration, we came up with the idea of using leaf veins to indicate both roots and branches. The business card, printed two colour on Think4 paper stock, with an emboss to create a branch on one side and a root on the other.

The Root and Branch identity was created using a rounded face and lowercase type to emphasise the approachable nature of the business.

MADEIT CREDITS

  • Root + BranchClient
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