ABOUT

The message of the For The Love Of campaign is that everything we love could be threatened by climate change.

I constructed a fold up heart which can be made by the consumer to show their love for something important to them during February and Valentines Day.

The freedom to personalise the heart is important which is why there is the option to either pick up a postcard or print the instructions at home. All you need is a sheet of paper and scissors.

An advert was then made with celebrities holding their own green paper hearts promoting this campaign.