KentLyons London

ABOUT

The Equiniti Group was formed in January 2010 joining together Equiniti and Xafinity. Two years on, the Group aimed to unify their new brand and raise awareness amongst key stakeholders. KentLyons was commissioned to develop a campaign to re-launch the new unified Equiniti Group brand. They wanted a campaign to communicate their high level of support and partnership, as well as to get people excited about the new brand, which was perceived as something of a challenge for the dry subject of BPS solutions. Our campaign pushed ambitions, positioning Equiniti as nothing less than the best support team in the world. The Robin to your Batman. The roadie to your rockstar. And so the Trusted Sidekick campaign was born...
We wanted to tell a story through objects, using metaphors to illustrate Equiniti’s many partner roles. Minimalistic, the still life photography was about keeping things simple yet powerful, using iconic angles with strong contrast and beautiful light to give the objects a sense of heroism and stand-out.

Date created: April 2014 2014-04-01T00:00:00+0100
Date published: 15 April 2014 2014-04-15T15:49:11+0100

MADEIT CREDITS

Annual 2015 ShortlistEquiniti campaignAdvertising Project featured: on 15th April 2014

Equiniti campaign

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