ABOUT

Booked Up is a nationwide scheme aimed at all year 7 pupils. Its goal is to encourage and support reading for pleasure by providing each Year 7 pupil in England with a free book from a list of 12 titles.
KentLyons were asked to develop the existing brand. One element of this was to create a character to represent each of the books themes.
The concept behind the characters was for them to not only represent the theme of a book - but to make an initial connection with the child before they knew about the book. Some characters were more masculine or feminine - others sportier or more ridiculous.