ABOUT

Concept: If you're not house hunting on Property24, you're house hunting in the 80s.

Execution: A family goes house hunting the old way, with a car phone, an answering machine and a video tape. Every detail is an 80s blast from the past.

Result: A Bronze Loerie, and a little piece of South African pop culture.

Three facts:
1. Every detail is an 80s blast from the past. From the board games in the cupboard to the underpants of the postman.
2. The campaign became part of South African pop culture. So we made another ad out of the casting tapes.
3. The dad went on to kick-start a stand-up comedy tour.

Copywriter: Kenneth van Reenen. Art Director: Brendan Hoffmann.