ABOUT

Concept: Liberty's line is The Advantage of Knowing. Few South Africans know that Liberty helped build Sandton City, the richest square mile in Africa, with ordinary people's savings. So don't tell people. Build it in front of them.

Execution: The film raises Sandton brick by brick, in the order it really happened, while the voice-over tells the story: "This, is the richest square mile in Africa. The powerhouse of its economy. But it didn't start that way." Directed by Adrian de sa Garces. Every building goes up in the year it really did.

Three facts:
1. This film for Liberty was meticulously brought to life over a period of three months.
2. Adrian de sa Garces (director) and a specialist chronologist made sure every building, brick and road appears in the correct order.
3. This is the (exact) script we presented in the pitch, before winning the Liberty business.

Copywriter: Kenneth van Reenen. Art Director: Brendan Hoffmann. Director: Adrian de sa Garces.