ABOUT

Concept: The Jack Daniel's Make it count Christmas billboard. There's no present like the present.

Execution: Written for the Waterloo IMAX in London over Christmas. The first picture is a mock-up of the line on the IMAX, made until a photo of the real thing turns up. The second is the artwork.

Three facts:
1. Each of the four faces of the Waterloo IMAX wrap is 30.1 metres wide and 14.4 metres high.
2. It was written in Cape Town, for Energy BBDO Chicago, for a billboard in London.
3. It's the only billboard in London you can walk all the way around.

Copywriter: Kenneth van Reenen. Art Director: Dale Mullany.