ABOUT

For the premiere of the movie “Ted” at Studio Universal, I developed the concept for a bold and irreverent launch campaign by making this hilarious character the brand's community manager for three days. I fully embraced the character’s personality to engage with our audience on social media, crafting content and copy that matched Ted's unique voice and tone.
As part of the campaign, I organized a photoshoot with Ted, bringing him to some of the most iconic locations in Latin America.
The results were outstanding, generating over 42K user interactions.