ABOUT

I was asked to create a poster campaign for Kellogg's new range of snack bars. The client wanted to hero a particular bar that was crammed with cranberries, nuts and raisins - so my final design featured a headline that summed up just what sensations are encountered when you eat one of these all-new bars: it will be definitely Nutty, Chewy and Juicy!

To make the posters more eye-catching some digital animations were created and rolled out on LCD posters and DEP escalator posters in tube stations, digital 6 sheet posters and Transvision posters at train stations, ATMs and the (massive) billboard at Westfield. Other poster sites included bus stops and 6 sheet posters in cities up and down the country.

Kellogg’s were very happy with the creative and a second media campaign was requested, and I came up with a headline that was basically a strong call to action: See it, taste it, love it! The chocolate snack bar was the focus of the imagery this time.