ABOUT
In 2001, Phill Clark – Creative Director at Kemosabe – pitched for All Nippon Airways, Japan’s largest 5-Star airline.
17 years on, Kemosabe still run all of their European marketing.
Work for ANA is produced in anything up to twelve languages, in all media formats: online, off-line, above-the-line, below-the-line, branding, exhibitions, content, events, PR, social, outdoor, press, digital, film, photography. Etc. Take a peek at the fleet.
Kemosabe developed and deployed ANA’s We Are Japan campaign. Designing global brand guidelines and positioning, curating all content, and running numerous activations, we ensure guests understand that ANA is Japan, refined hosts through thousands of years of tradition.
Only with ANA, Japan’s Largest 5-Star airline, will you discover a truly authentic experience from the minute you board your plane; our strategy focuses not only on ANA’s 5-Star services, but also on Japan’s destinations. And with the leisure market growing and all eyes looking to Japan for the Rugby 2019 World Cup and 2020 Tokyo Olympics, we make sure ANA are firmly the airline of choice.
Kemosabe curate and manage the ANA WeAreJapan Tumblr platform in three different languages.
With our in-house specialist knowledge we produce content on behalf of ANA, flying to Japan to discover new stories and create a hidden gem guide to all there is to EAT, DRINK, SEE, STAY, DO and DISCOVER.

Back to WE ARE JAPAN project