ABOUT

Kemosabe’s Strategy Director Ian Irving led the team who developed this incredibly successful campaign on behalf of Casio G-Shock. The Campaign titled Project Chile was the brand’s first foray into advertising in over 15 years and proved to be one of the single most successful advertising campaigns in G-SHOCK’s brand history. The main focus for the campaign media was cinema and online content across social media, associated fashion, tech and watch sites and forums and supported by print and events in retail stores.

The first challenge was to pull together a specialist team from the assigned production company Kash, who have delivered successful film and moving image projects with Ian Irving for over 12 years.