ABOUT

The challenge was to create a new app for a successful fitness company using similar branding and tone of voice that is already used throughout their company via social channels.

The approach: Find a way to make LDNM stand out from the fitness apps that are already widely available to download. Focusing on UX first, I brainstormed functionality and user flows that LDNM customers would typically use and enjoy. From that I solely focused on designing the app on brand.

The app launched and within the first week came in at no.2 on the app store. The app is continuing to get frequent downloads in the UK and across Europe.