Kelly Rose Senior Brand, Content & Social Strategist

ABOUT

Concept
Scene Sessions is a live performance and interview video series created to showcase emerging alternative artists through high-quality, stripped-back studio recordings and long-form conversation. The brief was to develop a repeatable video format that balanced intimacy, production quality, and editorial credibility, while remaining realistic to deliver independently.

Execution
I led the project end-to-end, including concept development, artist booking, content planning, production coordination, and post-production strategy. This involved shaping the visual and editorial format, briefing videographers and sound engineers, overseeing filming days, and managing editing workflows. Alongside the long-form videos, I planned and delivered short-form social clips for Instagram, TikTok and YouTube to support promotion and discovery.

I also developed content schedules, release plans and platform-specific edits to ensure each session generated multiple usable outputs across channels, while maintaining a consistent tone of voice and visual identity.

Results
Scene Sessions has become a recognised part of the SceneMusicMedia platform, featuring international artists and generating ongoing engagement across YouTube and social channels. The project demonstrates the ability to design and deliver a multi-format content series, manage creative collaborators, and turn a single production into a sustained content pipeline.

MADEIT CREDITS

  • Creator, Producer & Content LeadClient
  • * Kelly RoseSenior Brand, Content & Social Strategist

Who pooled - Live music performance and interview video series – Scene Sessions