ABOUT

Served as the sole in-house Creative Lead for a 15-month residency at BodyHoliday Saint Lucia
, one of the Caribbean’s most respected luxury wellness resorts.

Working directly with the CEO and executive team, I led the development of a wide range of creative assets spanning print, digital, motion, social media, presentations and guest communications. Projects included high-end brochures, spa and wellness marketing, restaurant menus, event collateral, activity guides, CRM emails, promotional videos and branded materials used across the resort.

My role involved translating the resort’s premium wellness positioning into cohesive, elegant design that enhanced both the guest experience and the brand’s international marketing efforts.

This residency combined strategic creative direction with hands-on execution across every touchpoint, helping strengthen the visual identity of a world-class hospitality and wellness brand.