About me
To Whom It May Concern:
I am writing to apply for the role of Copywriter. I believe I am an ideal candidate for the position and would make a fantastic addition to your team.
Currently I am working as the Online Copywriter at Laura Ashley. As the sole copywriter my role extends to all areas from product descriptions to emails, features and Google ad copy. I am also responsible for offline copy such as radio scripts, packaging and in store signage.
Prior to this I worked as a copywriter on a freelance basis for a number of years across a wide range of brands including Selfridges, Sainsbury's, Karen Millen, Amanda Wakeley, TK Maxx, AlexandAlexa, handbag, xoJane and macsmagazine. These roles have consisted of writing emails, features, homepage and product copy across all sites, including international, in-keeping with each brand's tone of voice. During my time as a freelancer I have worked across many CMS platforms and am confident and comfortable doing so. As each of these brands is highly successful these have been very fast paced and demanding environments.
My role at Karen Millen was particularly pivotal as I was responsible reshaping the brand's tone of voice, as well as producing all marketing collateral and working on online assets including the KM Insider blog and social media channels. I also worked closely with the Design team on the Style Files for each collection, in-store signage and handbooks for retail staff. On a daily basis I worked alongside the Ecommerce team supporting and developing creative ideas for a range of content projects and produced all content across various channels in relation to the brand's first ever short film 'No More Tiaras'.
For over a year I was the Editorial and Fashion Assistant on the luxury department store Liberty's in-house magazine (produced by River Publishing). The core objective was to produce a beautiful, enticing marketing tool for the brand while keeping the elements and details of an editorial magazine.
I would like to join your team because I am keen to take on a new challenge. I feel I have a fantastic skill base which I am looking to expand within a role that will allow me to grow and develop.
I am full of ideas, highly driven, ambitious, hardworking and extremely organized. I am good at working independently or as part of a team and work well to deadlines. I am friendly, approachable and outgoing.
I have attached my CV consideration, and can provide excellent references and examples of my work.
Yours sincerely,
Kelly Morris
Skills
Copywriting, Digital Marketing, Editing, Email Marketing, SEO